I build audiences, creator programs, and content engines for consumer brands. Every figure below is pulled from platform analytics.
Most brands buy attention. I build the kind you keep — organic audiences, creator communities, and email lists that outlast the campaign that started them.
Every role below I joined as the first or only person doing this work, and built the channel from nothing.
Hover any point or marker for the exact figure. Pulled from platform analytics.
I believe the best brands don't just sell products — they make people feel like they belong to something. That belief is what drew me into social and content strategy, and it's what's kept me here for six-plus years across food, wellness and beauty.
I played basketball at USC while earning my master's in entrepreneurship. I was a competitor before I was a marketer, and I still work like one. Startups are where I do my best work — hands dirty, results I can actually see.
I love wellness, and nothing gets me going like good branding. Social is where all of that meets: retention, branding, community, brand awareness. It is where someone discovers you, and it is what keeps them coming back. That is why I love it.
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Open to senior social strategy, community, and creator-program roles. Santa Monica or remote. I answer everything within two days.